The Dating Services industry in Australia has long struggled with negative public perception. However, over the past five years, consumers have become increasingly comfortable with spending on online services, and this has significantly improved the industry's image. As a result, online dating has become the dominant service provided by the industry. Over the period, online dating services have built large membership bases that allow users to find potential suitors based on similar interests and worldviews. The growth in popularity of online dating services has also helped improve the profile of all types of dating services.
Companies in the industry provide services that allow clients to meet with other clients, usually with the intent of pursuing romantic relationships. Services can be provided via phone, internet, magazine and newspaper. The industry also includes companies that organise singles events, such as speed dating. It does not include social networking sites.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.