Demand for dairy products will remain stable, as a postrecessionary rise in disposable income facilitates industry growth. Nevertheless, wholesalers will have to contend with the increasingly common practice of wholesale bypass. Further, per capita dairy consumption will remain relatively flat, constraining profitability.
This industry wholesales dairy products (except dried or canned), including butter, cheese, cream, ice cream, milk and yogurt. The industry is made up of two types of wholesalers: intermediaries between manufacturers and retailers (merchant wholesalers) and direct-to-retail wholesalers (manufacturers' sales branches and offices).
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.