Over the past five years, the relatively new Daily Deals Sites industry has displayed extremely strong growth, rising from a fairly low base. This rapid growth initially caused many new players to enter the industry, and competition has increased dramatically over the past five years. A fairly new phenomenon, daily deals sites build up their subscriber base, promoting specials and limited-time deals generally on a daily basis. While daily deals sites promote such offers, industry operators effectively act as third-party intermediaries between suppliers and customers. Most daily deals site firms therefore do not purchase the products and services that they offer on their websites.
Companies in the industry primarily operate websites that offer discounts on goods and services over limited time periods, typically 24 to 36 hours. Operators generally provide vouchers and coupons that can then be redeemed at bricks-and-mortar retailers for physical goods and services.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.