Daily deals sites have experience astronomical revenue growth over the past five years, due to a combination of factors. In particular, firms have taken advantage of lower disposable incomes and businesses trying to draw in customers. Furthermore, the growing number of mobile internet connections has promoted demand for daily deals sites. Nevertheless, as the economy begins to normalize, revenue growth will wane and companies will shift their strategy to boosting their profit margins.
This industry includes operators that offer discounts on goods and services for a given time only (typically 24 to 36 hours). Goods sold by the website are given as vouchers, which a consumer can redeem at local merchants for the physical good or service. The industry's revenue includes the price paid by the customer for the voucher or the coupon; profit is earned after paying an agreed-upon percentage of the purchase price to the featured business.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.