DJs are a well-accepted part of the entertainment sector. They provide background music at bars and corporate events. At special occasions like weddings or in clubs, DJs are often the focus of the event entertainment. The industry's product offering is stable and the industry is declining. DJ enterprises are overwhelmingly sole traders, the majority of whom work in the industry part-time. Industry revenue growth has been constrained by the large number of participants in the industry. Most sole traders only work part-time and are motivated by their enjoyment of music and performing as well as revenue.
Businesses in this industry comprise independent (i.e. freelance) disc jockeys (DJs) who play recorded music for an audience, for which they typically receive a fee. This industry does not include salaried employees of radio stations or nightclubs.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.