It has certainly been a difficult five years for cut flower growers in Australia. This has been due to structural changes in downstream retailing and the adverse influence of the recent global economy downturn. When the global financial crisis hit in 2008, growers experienced an immediate drop in revenue and trade for flowers and plants at home and abroad as consumer sentiment plummeted and people became increasingly risk averse thus cutting back and trade down in their spending in order to pay off debt and mitigate financial distress. This adversely affected demand for cut flower growers given that the majority of floriculture products are considered discretionary items.
The Cut Flower Growing industry is part of the Agriculture sector. Industry companies grow flowers and foliage for cutting and displaying, and also undertake seed collection. This industry typically includes traditional flowers (e.g. roses, carnations and chrysanthemums), other exotic flowers, wildflowers and Australian native flowers.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.