Over the past year, demand for smallgoods has been buoyed by the development of new products that have addressed rising consumer trends focused on healthy eating and convenience. Industry revenue is forecast to grow by 2.3% in 2014-15, with innovative new products such as low-fat smallgoods and more efficient single-serve packaging for consumers' convenience. Domestic demand has also been supported by the increasing availability of pig meat imports, but these only account for a marginal proportion of overall domestic demand.
This industry includes firms that primarily manufacture bacon, ham, smallgoods and other prepared meat products. Smallgoods usually refers to meat products where the meat has been manufactured to form a new product, such as sausages; salamis; pates; and dried, roasted and preserved meat products. Smallgoods are made from pig meat and other meats such as poultry and beef.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.