The Cruise and Travel Agency Franchises industry had to contend with a drop in travel spending during and following the recession. Online travel websites, such as Expedia and Priceline, which weathered the storm better than their more traditional brick-and-mortar competitors, have become an increasing threat to the industry. However, the industry has been saved by its specialization in selling cruise packages, which are still mainly purchased through travel agents rather than online. Furthermore, the industry is likely to outperform the broader Travel Agencies industry over the next five years as Americans continue to book cruise vacations as their incomes recover and confidence improves.
This industry includes franchised travel agent establishments that sell travel, tour and accommodation services and packages. Online sales are excluded from this industry. Reports in our Business Franchise collection focus solely on franchised outlet operations and exclude nonfranchise data. They show the total number of franchise outlets, total franchise revenue and the average profit margin earned by franchisees. Our reports also highlight the largest franchisers by market share.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.