Despite an often limited distribution reach and high price points, craft beer has increased in popularity among US beer drinkers. A consumer shift to drinking at home during the recession, as opposed to on premises, benefited companies in the industry because it is easier to place products on retailer shelves than in restaurants or bars that offer a limited selection of alcoholic beverages. During the next five years, the industry is forecast to benefit from brand recognition and increasing disposable income. Beer wholesalers are expected to weigh their product mix toward higher-end products in response to consumer demand and to boost profitability, which will further favor industry products.
This industry includes microbreweries and brewpubs that produce beer for resale or consumption on premises. A microbrewery produces a limited amount of beer, typically up to 6.0 million barrels (186,000,000 US gallons) of beer per year. A brewpub brews and sells beer on the premises as well as prepares and serves food to dining patrons. A brewpub may also be considered a microbrewery if it engages in a significant amount of beer distribution on a regional level.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.