The British sweet tooth has sustained demand for confectionery manufacturers, wholesalers and retailers over the five years through 2014-15, despite volatile input prices in confectionery products. The industry faces intense internal competition, especially between dominant multinational food companies like Mondelez and Mars, which are primarily manufacturers of chocolate and confectionery but have taken advantage of their vertically integrated operations to wholesale their goods. Their big budgets have also helped to generate opportunities by facilitating product innovation and using aggressive marketing to track and embrace new consumer trends.
Operators in this industry wholesale chocolate and sugar confectionery like chewing gum, caramels, nougats and lozenges. It also includes the wholesale of sweet bakery products. The industry excludes the wholesale of bread.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.