Despite the economic downturn and low discretionary income, Americans continued to attend and spend at live events over the past five years. As the economy picks up in the next few years, growth in the Concert and Event Promotion industry will continue. However, high demand and low barriers to entry will lure new entrants, which will increase competition and strain profit margins. Therefore, players will look to expand their revenue streams and merge with other promoters.
This industry creates, manages and promotes live performances and events, ranging from concerts and theater performances to state fairs and air shows. Some promoters lease space from stadium, arena and theater owners, while others own venues.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.