The rapidly increasing popularity of online sales of computer and software products has led to aggressive price discounting over the past five years, negatively affecting the Computer and Software Retailing industry. As a result, industry revenue is forecast to decline by an annualised 2.6% in the five years through 2014-15. Intense trading conditions have kept price as the key basis of competition, due to minimal product differentiation between operators. The resulting downward pressure on prices has eroded profit margins and have forced the exit of some industry players.
Operators in the industry primarily retail computer and software products including desktop computers, notebooks, laptops, tablets, scanners, printers, keyboards and packaged software (excluding game software). The sale of computer game consoles is also included in the industry. Industry products are purchased from domestic manufacturers and wholesalers. Operators then sell these goods to the general public for private use or to corporate clients for business use.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.