Australian consumers, businesses and the public sector are purchasing computers and computer peripherals in increasing volumes. However, the Australian Computer and Computer Peripheral Wholesaling industry has not benefited from this trend over the past decade, and has been increasingly characterised by weakening profit margins. While computer wholesalers operate from relatively low-cost bases, fierce competition among both new and existing operators has kept profit margins low over the past five years. Some wholesalers have invested heavily in warehouse upgrades to enhance distribution efficiency in order to reduce overall costs in the long term.
Firms in this industry wholesale computers, computer peripheral equipment, computer servers, mainframe computers, computer software and computer games.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.