Clay bricks are the major cladding material for houses in Australia. The industry's performance is therefore heavily influenced by trends in new housing construction, which has rebounded over the past three years. This growth has been tempered by the long-term trends in housing type away from the traditional brick-intensive single-unit housing and towards multi-unit apartments, which often use alternative cladding and structural materials (e.g. concrete and steel). Within the traditional housing market, clay bricks are under pressure from substitute products – notably, wood and polyurethane cladding, which are widely used on the upper storeys of new houses.
Firms in this industry are primarily engaged in the manufacture of clay pavers and bricks (excluding refractory bricks).
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.