People choose to see particular films in cinemas based on several criteria. The main factor is generally whether a newly released film is showing at a cinema that is within reasonable geographic distance from where the consumer lives. Also important are the quality and sound presentation of the feature, the times that a film is shown, and the comfort and ease of access to the cinema complex. More recently, people may choose to see a particular film if it is shown in 3-D or luxury cinemas. The two main motivations for cinema attendance are the actual movie-going experience and demand for seeing a particular film.
The Cinemas industry comprises companies that are involved in screening commercial motion pictures from film or video tape. The industry includes independent and chain operators, and single-screen and multi-screen multiplexes.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.