The Cider Production industry in Australia has flourished over the past five years, following a similar revival of the industry in the United Kingdom since the early 2000s. Cider has been in the Australian market for a long time, but has only recently taken off. The product's image has been reinvented to appeal to a new generation of consumers craving an alternative alcoholic beverage. In Australia, beer consumption has steadily declined over the past decade, while the consumption of wine and pre-mixed drinks has grown. Over the past five years, cider has increasingly filled the gap in the alcoholic beverage market between beer and wine.
Firms in this industry produce a range of ciders through fermentation. Ciders include apple cider, pear cider and a range of other non-traditional cider flavours.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.