Chinese consumers enjoy a wide range of alcoholic beverages, such as beer, rice wine and Chinese distilled alcohol. Despite consumers becoming more health conscious in recent years and more people showing a preference for drinks with lower alcohol content, demand for high-alcohol Chinese distilled liquor has remained strong.
Since 2005, market deregulation, product improvements and a resurgence in the popularity of Chinese alcohol have boosted revenue for the Alcohol Production industry. In the five years through 2015, industry revenue is expected to grow 14.9% per year on average to reach $95.7 billion.
Firms in the Alcohol Production industry manufacture traditional Chinese alcoholic drinks that are made of fine grain and ferments of different types and containing 18.0% to 60.0% alcohol. Three types of natural yeast are used to prepare various alcohols through cooking, fermentation, distillation, storage and blending processes.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.