Increasing government assistance for parents looking to put their children in day care has aided the Child Care Services industry. Under the Howard Government, an effort to increase the nation's birth rate resulted in initiatives such as the baby bonus. Meanwhile, several family payments to help families afford childcare, principally the Child Care Rebate and Child Care Benefit were paid out to encourage parents back into the workforce.
Over 940,000 children are expected to have used government-subsidised childcare in 2010-11, a substantial rise from the 740,000 attendance recorded in 2003-04.
Companies in this industry provide childcare. Childcare services are principally provided for children under 12 and include long day care centres, family day care, occasional care, after-school hours care and vacation care. Increasingly, childcare is being incorporated with education and vacation care, as parents work longer hours and rely more on care services.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.