The Chain Restaurants industry has undergone an extended period of growth over the past five years, as consumers have begun spending again following a gloomy period during the recession. Improved economic fundamentals, such as a lower unemployment rate and higher per capita income, have given rise to a jump in consumer confidence, which has spurred overall spending. In the coming years, a lower unemployment rate and rising per capita income will encourage consumers to increase their spending on small luxuries such as eating out.
The industry comprises chain and franchised restaurants that provide food services to patrons who order and are served while seated (i.e. waiter or waitress service), and pay after eating. These establishments may provide this type of food service to patrons in combination with selling alcoholic and other beverages.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.