Innovative product lines, volatile commodity prices and a saturated market: These characteristics are the essence of the Cereal Food and Baking Mix Manufacturing industry. While the industry has shown some positive signs over the past five years, volatile input prices, turbulent economic conditions and changing consumer trends have posed challenges. However, the industry remained resilient during the economic duress and tended to outperform the economy during the financial crisis, despite waning consumer spending. In the five years through 2012-13, industry revenue is estimated to increase by an annualised 1.6% to total $3.12 billion. This includes a forecast 0.8% decline in 2012-13.
The Cereal Food and Baking Mix Manufacturing industry consists of establishments that manufacture prepared cereal breakfast foods, pasta, milled rice, rice flour, meal or offal, hulled or shelled oats, oatmeal for human consumption, self-raising flour, prepared baking mixes, jelly crystals or custard powder.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.