Celebrity and sports agents were hurt by the recession, which limited industry growth in the past five years. Less movie production and lower advertising spending decreased demand for actors, models, athletes and other individuals represented by agents. Over this period of declining demand, however, agents diversified their clientele to include individuals involved in new media. In the next five years, industry revenue is forecast to increase as demand from production studios and advertising firms rises.
This industry includes agents and managers who represent creative and performing artists, sports figures, entertainers and public figures. Agents typically focus on finding work for a client and engage in contract negotiation and management for a client, for which they are entitled to a predetermined commission. Managers have a broader role that includes contract negotiation, finding sponsorships and endorsements and other services such as career advice and financial planning.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.