The Card Reward Program Services industry has performed well over the five-year period, largely due to the mounting acceptance of rewards programs outweighing consumer deleveraging that stemmed from the global financial crisis. The accelerating consumer adoption of rewards cards and increased industry-relevant advertising expenditure have driven revenue for industry operators. However, there remains the potential for more strict regulations related to rewards cards, which could threaten the industry. In the five years to 2019, aggregate household debt is anticipated to rise. This trend, coupled with the continued growth in the acceptance of reward programs among consumers, is forecast to drive demand for industry services.
This industry includes operators that provide card-linked marketing programs and services to merchants, banks, card issuers and loyalty programs.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.