The sweet tooth of US consumers kept candy producers resilient during the recession; the next five years will likely be marked by further growth. An increasingly health-conscious marketplace will encourage producers to adapt product lines to include sugar-free and low-sugar products. Furthermore, as the number of children aged 14 and under continues to shrink, candy producers will increasingly market their goods to adults. The industry will also look to foreign markets for growth as the domestic market becomes more saturated.
The Candy Production industry produces confectionery such as breakfast bars, candied fruits, fudge, Halvah, marshmallows and toffee. Finished goods are distributed to confectionery and grocery wholesalers and retailers, who then sell the candy to households and other consumers. The industry does not produce chocolates, chocolate confectionery, ice cream or frozen yogurt.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.