A picture of health
Though the industry stagnated during the recession, the anticipated economic recovery will give it a boost, as demand for cameras, camera equipment and photography services recover. Demand will increase from the retail sector as consumers resume their discretionary spending. Professional photographers will also boost demand, as the market for wedding, school and family portraits improves. Digital cameras will remain the industry's main revenue driver, supported by the growing popularity of websites like Facebook that encourage digital picture uploads and sharing.
This industry is part of the Wholesale Trade sector. Operators within this industry wholesale digital cameras, photofinishing equipment, photographic film, television cameras, and projection equipment. This industry does not wholesale photocopying, microfilm equipment, or household type video cameras.NAICS definition: This industry comprises establishments primarily engaged in wholesaling photographic equipment and supplies (except office equipment).
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.