Call Centres & Integrated Marketing in Australia - IBISWorld Industry Market Research

Call Centres & Integrated Marketing in Australia

Call Centres & Integrated Marketing in Australia - IBISWorld Industry Market Research
Call Centres & Integrated Marketing in Australia
Published Sep 12, 2012
28 pages — Published Sep 12, 2012
Price US$ 930.00  |  Buy this Report Now

About This Report


Demand for industry services from the corporate sector has been strong over the past five years due to an increased focus on customer relations. However, exceptional industry performance was disturbed by the onset of the global financial crisis and the subsequent domestic economic slowdown in 2008-09. The turbulent economic conditions resulted in many corporate customers slashing unnecessary spending leading to flat annual growth in revenue over the five years through 2012-13. Industry revenue is anticipated to grow 4.4% in 2012-13, to be worth $3.91 billion.

Firms in this industry answer telephone calls and relay messages to clients. They also provide telemarketing services on a contract or fee basis for clients. Via telephone, industry players may promote a client's products or services, take orders, solicit contributions and provide information to clients. Telemarketing companies never own the product or provide the service that they represent.

The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.

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IBISWorld Industry Market Research—IBISWorld is a leading strategic business information provider that offers comprehensive information on more than 700 US industries covering 4,000 individual product segments. They also provide global industry and industry risk rating reports covering Australia, the United Kingdom and China. IBISWorld data offers detailed analysis on growth trends, the competitive environment and key issues. Reports average 30 to 40 pages and contain figures; market characteristics; product, market and service segmentation; industry conditions, current and historical performance analysis; risk scores; industry participants and market share; factors to success; and 5-year forecasts with forecast analysis.

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IBISWorld Industry Market Research. "Call Centres & Integrated Marketing in Australia" Sep 12, 2012. Alacra Store. Jun 22, 2018. <>
IBISWorld Industry Market Research. (2012). Call Centres & Integrated Marketing in Australia Sep 12, 2012. New York, NY: Alacra Store. Retrieved Jun 22, 2018 from <>
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