Demand for industry services from the corporate sector has been strong over the past five years due to an increased focus on customer relations. However, exceptional industry performance was disturbed by the onset of the global financial crisis and the subsequent domestic economic slowdown in 2008-09. The turbulent economic conditions resulted in many corporate customers slashing unnecessary spending leading to flat annual growth in revenue over the five years through 2012-13. Industry revenue is anticipated to grow 4.4% in 2012-13, to be worth $3.91 billion.
Firms in this industry answer telephone calls and relay messages to clients. They also provide telemarketing services on a contract or fee basis for clients. Via telephone, industry players may promote a client's products or services, take orders, solicit contributions and provide information to clients. Telemarketing companies never own the product or provide the service that they represent.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.