Growth in corporate profit will benefit business information resellers, since companies will be more likely to invest in market research again. Industry firms will look to increase their search engine rankings and develop more stable business models to take advantage of the improving economy. Nevertheless, the industry will need to engage in more consolidation, since Google's search algorithm change lowers the rank of sites that provide duplicate content. Furthermore, as market research companies themselves increasingly engage in direct sales of their products, industry operators will have to emphasize their value-added services in order to effectively compete over the next five years.
This industry primarily distributes business information. Some industry firms create business information as well, though this is not the primary function of the industry. This industry encompasses market and industry research, company profiles and business news aggregation. The sale of stock and financial data and related analysis is not included in this industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.