The Breakfast Cereals Production industry has been under pressure over the past five years as consumers have turned away from fortified processed cereals and chosen more convenient portable breakfast options. Britons are among the world's biggest consumers of cereal, but their enthusiasm for it has been waning recently. By volume, sales of previously popular cold cereals, such as Crunchy Nut and Special K, have been falling over the past few years. This is largely because health concerns have begun to play a much larger role in consumers' food choices and media coverage of the poor nutritional content of many processed cereals has put customers off.
This industry includes companies that manufacture cereal breakfast foods and mill rice and vegetables. It excludes the production of flour and meal from potatoes.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.