Breakfast Cereals Production in the UK - IBISWorld Industry Market Research

Breakfast Cereals Production in the UK

Breakfast Cereals Production in the UK - IBISWorld Industry Market Research
Breakfast Cereals Production in the UK
Published Oct 27, 2014
30 pages — Published Oct 27, 2014
Price US$ 875.00  |  Buy this Report Now

About This Report


The Breakfast Cereals Production industry has been under pressure over the past five years as consumers have turned away from fortified processed cereals and chosen more convenient portable breakfast options. Britons are among the world's biggest consumers of cereal, but their enthusiasm for it has been waning recently. By volume, sales of previously popular cold cereals, such as Crunchy Nut and Special K, have been falling over the past few years. This is largely because health concerns have begun to play a much larger role in consumers' food choices and media coverage of the poor nutritional content of many processed cereals has put customers off.

This industry includes companies that manufacture cereal breakfast foods and mill rice and vegetables. It excludes the production of flour and meal from potatoes.

The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.

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IBISWorld Industry Market Research—IBISWorld is a leading strategic business information provider that offers comprehensive information on more than 700 US industries covering 4,000 individual product segments. They also provide global industry and industry risk rating reports covering Australia, the United Kingdom and China. IBISWorld data offers detailed analysis on growth trends, the competitive environment and key issues. Reports average 30 to 40 pages and contain figures; market characteristics; product, market and service segmentation; industry conditions, current and historical performance analysis; risk scores; industry participants and market share; factors to success; and 5-year forecasts with forecast analysis.

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IBISWorld Industry Market Research. "Breakfast Cereals Production in the UK" Oct 27, 2014. Alacra Store. Oct 23, 2016. <>
IBISWorld Industry Market Research. (2014). Breakfast Cereals Production in the UK Oct 27, 2014. New York, NY: Alacra Store. Retrieved Oct 23, 2016 from <>
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