The Bread and Cake Retailing industry has faced intense competition over the past five years. This has been due to new entrants like supermarkets, convenience stores and milk bars attempting to boost their share of this market. Competitive trading conditions led to modest annualised growth in industry revenue of 2.3% over the five years through 2012-13. Retail sales during this period were affected by fluctuations in real household disposable income, consumer sentiment, interest rates and the high price of wheat.
Retailers in this industry sell bread, cakes, tarts and biscuits. These goods are either made on premises or they are purchased from wholesalers for resale to consumers.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.