The Bread Manufacturing industry has been faced with challenges in the past decade, beginning with the low-carbohydrate craze generated by the Atkins Diet in the early 1990s. For ten years, Australians cut back their carbohydrate consumption, which negatively affected demand for bread. However, the emergence of the health- and nutrition-conscious consumer, driven by timely and clever product innovation, has stimulated demand for bread and bakery products over the past decade. In 2012-13, industry revenue is forecast to increase by 3.1% to $3.01 billion. Over the past five years, revenue is estimated to have increased by an annualised 2.7%.
This industry consists of establishments mainly engaged in the manufacturing of bread, as well as breadcrumbs, bread rolls, fruit loaves, and leavened bread. Bread can be leavened by the addition of baking soda, baking powder, yeast, or salt to produce a lighter product. Unleavened breads are those prepared without leavening agents (e.g. flatbreads are unleavened).
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.