Sharp cutbacks in advertising expenditures significantly affected the Billboard and Sign Manufacturing industry in the five years to 2014. To maintain profit, many businesses in downstream markets reduced their advertising budgets across all media. This drop in demand for advertising as a whole dampened the industry's growth over this period, as clients needed fewer signs. Although characterized by a heightened level of revenue volatility, the industry has begun to recover thanks to increasing business activity. The industry is expected to continue expanding over the next five years as sustained economic activity is expected to boost industry performance.
This industry manufactures billboards, scoreboards, retail store signage and transit station advertising displays. Products include nonelectric signs, digital billboards, video screens and neon signs. This industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other advertising on street furniture. It also does not include any advertising or displays made from printing paper or paperboard.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.