The Beer Production industry has undergone a difficult and volatile period during the past five years. High beer duty, growing competition from wine and cider, supermarket discounting and changing social trends kept per capita beer consumption on a downward trend for most of the period. Drinkers tired of generic-tasting lagers have begun to look for quality and variety over quantity in their alcoholic beverage choices. The closure of thousands of pubs, which offer producers better profit margins, has also contributed to the industry's woes. However, growing evidence of a shift in taste back towards beer has provided operators with some optimism for the future.
Brewers buy barley, malt, sugar, yeast and other ingredients to process into various beer products, including lager, ale and stout. Beer is packaged in bottles, cans or kegs for sale to wholesalers, retailers, pubs and bars.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.