Some Australians are growing wealthier in terms of cash and assets, but are becoming increasingly time-poor. As a result, households have become more willing to have other people perform various tasks for them. The Babysitting and Other Personal Services industry has benefited substantially from this shift. Most of the businesses in the industry are very small in scale and have no paid employees. This is overwhelmingly the case for babysitters, marriage celebrants, tattooists and personal trainers. There are exceptions, such as pet boarding services, and RSVP and eHarmony in the introductory agencies segment.
The nature of services offered by companies in this industry is extremely diverse, ranging from babysitting to civil marriage celebrants, to personal fitness training and tattooing services. Essentially, firms in the industry provide services to consumers that are personal in nature, and which are not included in any other industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.