Over the past decade, Australians have grown increasingly cash and asset rich, and increasingly time poor. As a result, they have become more willing to pay professionals to perform tasks for them, be they mundane or extraordinary. The Babysitting and Other Personal Services industry has benefited substantially from this shift. Firms in the industry vary markedly, from babysitters to marriage celebrants, tattooists and introduction agencies. Within these segments, establishments are overwhelmingly small or non-employing, although there are occasional exceptions such as Advanced Hair Studios in the hair restoration segment and RSVP in the introductory agencies segment.
The nature of services offered by companies in this industry is extremely diverse, ranging from babysitting to civil marriage celebrants, to tattooing and chauffeur services. Essentially, firms in the industry provide services to consumers that are personal in nature.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.