The Baby Product Retailer industry in China sells a wide range of products for babies up to to three years old. Baby food and nutrition, clothing, toys, healthcare products and other daily-use products are included in the industry. Over the five years to 2015, industry revenue has been increasing strongly at an annualized rate of 15.0% to an estimated $66.7 billion in 2015.
China's family-planning policy, which was relaxed somewhat in November 2013, makes the only allowed child of the family more precious, encouraging parents to spend as much as they can on baby rearing. In addition, China's growing economy has stimulated demand for baby products.
Baby product retailers sell products for babies from birth to three years old, including food, clothing, diapers, cots and toys. Products that specifically target pregnant women and new mothers are not included in the industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.