The Baby Products industry is going strong and proving to be a ray of sunshine in tough economic times. Over the five years through 2011-12, industry revenue is expected to grow at an annualised 1.1% to reach $4.38 billion. This performance includes a contraction of 0.3% for 2011-12. Cashed-up parents have been buying up big for their newborns, with only the best in mind. This attitude, combined with rising birth rates to older parents, has given rise to a new area of growth: high-end baby products. Over the past five to 10 years, the industry has responded with the emergence of baby boutiques, which supply the middle-range to high-end consumer markets.
The Australian Baby Products industry takes a comprehensive look at the entire baby retail merchandise market. Analysis looks at products for infants and toddlers, including food, clothing, nappies, footwear, cots, high chairs, toys and car restraints. The baby market refers to infants from birth to four years.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.