Technological advancements in the appearance, durability and safety attributes of artificial turf have seen it gradually gain acceptance as a substitute for natural grass turf in gardens and sports fields across Australia. The Artificial Grass Turf Installation industry has been exposed to variable growth conditions since the late 2000s. Demand has been positively influenced by the injection of federal funds into the refurbishment of outdoor areas for schools and sports grounds through the National School Pride Program, grants to first homebuyers and tighter water restrictions.
Firms in this industry install artificial turf and synthetic grass. The industry includes installation work performed by integrated manufacturers and wholesalers and firms that install artificial turf and grass supplied by third parties. Manufacturing-related activities are excluded from the industry.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.