Squeezed by increased imports, the high Australian dollar and falling downstream demand, the Aluminium Sheet and Rod Manufacturing industry is between a rock and a hard place. During the global financial crisis, poor downstream demand from the construction and transport equipment manufacturing industries hurt revenue. Meanwhile, domestic demand has fallen and exports have failed to come to the rescue of the industry. China has ramped up its production to feed its domestic market and exports to the world, including to Australia, at prices few can compete against.
This industry consists of firms mainly engaged in hot or cold rolling, drawing or extruding aluminium. Also included are units mainly engaged in manufacturing aluminium powders or flakes.
The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.
