Advertising Agencies in the UK - IBISWorld Industry Market Research

Advertising Agencies in the UK

Advertising Agencies in the UK - IBISWorld Industry Market Research
Advertising Agencies in the UK
Published Jul 09, 2015
29 pages — Published Jul 09, 2015
Price US$ 875.00  |  Buy this Report Now

About This Report

  
Abstract:

The industry has grown overall during the past five years after declining in 2011-12. Demand was adversely affected by weak business confidence levels at the start of the period, which resulted in operators restricting their marketing budgets. The fall in real disposable income also dampened demand as pressure on household spending generally reduces the ability of advertising campaigns to attract more customers. The industry returned to growth in 2012-13, as the 2012 London Olympic Games stimulated demand.

Advertising agencies produce, place and provide advice about advertising material across a range of media, including TV, print, radio and the internet. They also advertise at the point of sale, on billboards and using direct mail promotional campaigns. The industry excludes public relations agencies, media sales representatives and market researchers.

The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.

  
Source:
Document ID
M73.110
Country
Report Type
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PDF Adobe Acrobat
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IBISWorld Industry Market Research—IBISWorld is a leading strategic business information provider that offers comprehensive information on more than 700 US industries covering 4,000 individual product segments. They also provide global industry and industry risk rating reports covering Australia, the United Kingdom and China. IBISWorld data offers detailed analysis on growth trends, the competitive environment and key issues. Reports average 30 to 40 pages and contain figures; market characteristics; product, market and service segmentation; industry conditions, current and historical performance analysis; risk scores; industry participants and market share; factors to success; and 5-year forecasts with forecast analysis.

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Cite this Report

  
MLA:
IBISWorld Industry Market Research. "Advertising Agencies in the UK" Jul 09, 2015. Alacra Store. Dec 09, 2016. <http://www.alacrastore.com/storecontent/IBISWorld-Industry-Market-Research/Advertising-Agencies-in-the-UK-2042-2012>
  
APA:
IBISWorld Industry Market Research. (2015). Advertising Agencies in the UK Jul 09, 2015. New York, NY: Alacra Store. Retrieved Dec 09, 2016 from <http://www.alacrastore.com/storecontent/IBISWorld-Industry-Market-Research/Advertising-Agencies-in-the-UK-2042-2012>
  
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