Advertising Agencies in China - IBISWorld Industry Market Research

Advertising Agencies in China

Advertising Agencies in China - IBISWorld Industry Market Research
Advertising Agencies in China
Published Sep 16, 2014
35 pages — Published Sep 16, 2014
Price US$ 660.00  |  Buy this Report Now

About This Report

  
Abstract:

With strong and steady economic growth over the past several decades, China has developed into the second-largest advertising market in the world. Over the past five years, revenue for the Advertising Agency industry has been growing 16.6% annually. The industry is set to generate $79.6 billion in 2014, up 13.3% from 2013. Industry assets are estimated to total $57.5 billion in 2014, up 15.3% from 2013.

There are over 101,000 agencies employing about 1.90 million people with an estimated payroll of $15.3 billion in 2014. Although the Advertising Agencies industry as a whole has maintained rapid growth, localized advertising markets have become stagnant.

Advertising Agencies industry in China create advertising campaigns for clients and place these advertisements in periodicals, newspapers, billboards, shop windows, the internet, radio, television, airports, railway stations, bus shelters and other media. Firms provide a range of services, including consulting, creative talent services, advertising material production and media planning. This industry does not include video production or advertising models.

The report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecast, growth rates and an analysis of the industry key players and their market shares.

  
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Document ID
7440
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IBISWorld Industry Market Research—IBISWorld is a leading strategic business information provider that offers comprehensive information on more than 700 US industries covering 4,000 individual product segments. They also provide global industry and industry risk rating reports covering Australia, the United Kingdom and China. IBISWorld data offers detailed analysis on growth trends, the competitive environment and key issues. Reports average 30 to 40 pages and contain figures; market characteristics; product, market and service segmentation; industry conditions, current and historical performance analysis; risk scores; industry participants and market share; factors to success; and 5-year forecasts with forecast analysis.

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Cite this Report

  
MLA:
IBISWorld Industry Market Research. "Advertising Agencies in China" Sep 16, 2014. Alacra Store. Dec 09, 2016. <http://www.alacrastore.com/storecontent/IBISWorld-Industry-Market-Research/Advertising-Agencies-in-China-2042-1841>
  
APA:
IBISWorld Industry Market Research. (2014). Advertising Agencies in China Sep 16, 2014. New York, NY: Alacra Store. Retrieved Dec 09, 2016 from <http://www.alacrastore.com/storecontent/IBISWorld-Industry-Market-Research/Advertising-Agencies-in-China-2042-1841>
  
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