Global demand for water treatment products will grow 6.4 percent annually through 2011. Advances will be the fastest in the developing world, especially China and India. Gains in more established markets will be driven by technology upgrades such as higher-end membranes in desalination and other uses. This study analyzes the $29.3 billion world water treatment product industry. It presents historical demand data for the years 1996, 2001 and 2006, and forecasts for 2011 and 2016 by product (e.g., membranes, filters, ion exchange resins, activated carbon, ultraviolet disinfection, ozone, corrosion inhibitors, oxidizers and biocides); market (e.g., industrial, municipal, residential/commercial); world region and for 20 countries. The study also considers market environment factors, details industry structure, evaluates company market share and profiles 38 major competitors including General Electric, Nalco, Siemens, Pall, and Kemira.