Global demand for architectural paints will rise 3.6 percent annually through 2013. The fastest gains will arise in emerging markets, mostly in Asia. The North American market will benefit from a recovery in the US housing market. Water-based formulations will continue to gain market share.This study analyzes the $42 billion world architectural paint industry. It presents historical demand data for the years 1998, 2003 and 2008, and forecasts for 2013 and 2018 by market (residential, nonresidential), end-user (professional, consumer/DIY), formulation (water-based, solvent-based), world regional market and for 23 major national markets.The study also considers market environment factors, details industry structure, evaluates company market share and profiles 31 industry participants, including Akzo Nobel, PPG Industries and Sherwin-Williams.