Global demand for agricultural equipment will grow 4.8 percent annually through 2010. Strongest gains will occur in developing countries (e.g., China, India, Brazil, Russia) as farmers further automate and replace older equipment and draft animals. Demand in industrialized regions will be replacement in nature. This study analyzes the $70.2 billion world agricultural equipment industry. It presents historical demand data and forecasts to 2010 and 2015 by product (e.g., farm tractors, harvesting machinery, planting and fertilizing machinery, haying machinery, plowing and cultivating machinery); by world region and for 26 countries. The study also considers market environment indicators, evaluates company market share and profiles 19 major players including Deere & Company, CNH Global, AGCO, Kubota, Yanmar, CLAAS, Iseki, Same Deutz-Fahr, and Caterpillar.