Demand for packaged lawn and garden consumables -- including fertilizer, pesticides, growing media, seeds, and mulch -- in the US is forecast to rise 3.4 percent per year to $9.3 billion in 2020. Gains will represent an improvement over the more tepid growth witnessed in the 2010-2015 period, when low consumer confidence, limited growth in government spending, and concerns about the environmental impacts of fertilizers, pesticides, and lawn maintenance had a restraining effect on demand. Going forward, demand for lawn and garden consumables will benefit from consumers? greater willingness to invest in lawn and garden maintenance, both for aesthetic reasons and to improve the value of a home; sustained growth in new housing completions, which typically require the installation of a lawn and landscaping features; and generally improving economic conditions.
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