US demand for industrial and institutional (I&I) cleaning chemicals is forecast to grow 2.3 percent per year to $11.7 billion in 2020. Though the pace of growth will moderate from that experienced between 2010 and 2015, advances will remain healthy as steady economic growth supports rising cleaning chemical usage across all markets. Growth in commercial revenues and establishments will necessitate gains in cleaning chemical demand for the commercial sector, which is the largest market category. Cleaners used in institutional settings will constitute the fastest growing category, due primarily to the healthcare market, where use of high value products will propel gains. In all markets, I&I cleaning chemical producers are being challenged to find new competitive strategies. Most product types have approached a maximum efficiency, and only modest differences exist between formulations made for the same application. As a result, cleaning chemical producers are increasingly focusing on cleaning systems that optimize cleaning chemical usage and reduce waste. Additionally, the growing adoption of cleaning chemical products with added benefits, such as environmental sustainability claims or low health risks, will support demand.
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