Victorina Agroindustrial CxA in Packaged Food (Dominican Republic) - Euromonitor

Victorina Agroindustrial CxA in Packaged Food (Dominican Republic)

4 pages — Published Feb 01, 2014
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Abstract:

Victorina Agroindustrial is expected to hold a -- value share in sauces, dressings and condiments and -- in canned/preserved food in ---- with its Victorina brand - a brand with a long local tradition and which targets lower-income consumers. The company s shares increased as the Victorina brand is very well recognised and enjoys strong consumption and positioning amongst lower-income consumers, who represent the largest population group in the country. The company has been strategically allied with Distribuidora Corripio since ----, a move designed to respond to the distribution demands, as both retail outlets and the population expanded across the territory. The company s main competitors are other local economy brands, such as La Famosa (Peravia Industrial), in sauces, dressings and condiments and canned/preserved vegetables the main target audience of which is comprised of lower-income consumers who are unable to afford standard or premium brands in these categories. The company is positioned as an economy brand targeting lower-income consumers and it has maintained interest through packaging innovation in some of its products, such as changing its ketchup bottle from glass to PET. ...The company has not engaged in any product innovation as its main appeal factor is tradition. However, it is foreseen that the company will continue to adopt packaging innovation by acknowledging the latest trends in the market.

...Victorina Agroindustrial CxA was founded in ---- by Pepe Barcelo. Victorina Agroindustrial s main purpose is the production and sale of sauces - tomato pasta and ketchup � as well as canned/preserved beans and tomatoes, jam spreads and frozen fruit juices. ...Victorina Agroindustrial CxA was founded in ---- by Pepe Barcelo. Victorina Agroindustrial s main purpose is the production and sale of sauces - tomato pasta and ketchup � as well as canned/preserved beans and tomatoes, jam spreads and frozen fruit juices. In ----, Victorina Agroindustrial s products became part of the portfolio distributed by Distribuidora Corripio. ...

  
Source:
Document ID
PK0214pk14drvictorina
Country
Industry
Industry
Industry
Industry
Industry
Report Type
Local Company Profile
Issuer
Victorina Agroindust
Format:
PDF Adobe Acrobat
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MLA:
Euromonitor. "Victorina Agroindustrial CxA in Packaged Food (Dominican Republic)" Feb 01, 2014. Alacra Store. Oct 20, 2014. <http://www.alacrastore.com/storecontent/Euromonitor/Victorina-Agroindustrial-CxA-in-Packaged-Food-Dominican-Republic-2109-29888>
  
APA:
Euromonitor. (2014). Victorina Agroindustrial CxA in Packaged Food (Dominican Republic) Feb 01, 2014. New York, NY: Alacra Store. Retrieved Oct 20, 2014 from <http://www.alacrastore.com/storecontent/Euromonitor/Victorina-Agroindustrial-CxA-in-Packaged-Food-Dominican-Republic-2109-29888>
  
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