|
Sections |
| Title | Starting Page | Number of Pages |
|---|
| EXECUTIVE SUMMARY | 4 | 7 |
| Media market boom in the CIS | 5 | 1 |
| Exposure to the fast growing CIS media industry | 5 | 1 |
| UMH s profile | 5 | 1 |
| Expanding abroad | 5 | 1 |
| Diversification into TV and Internet is a top priority | 5 | 3 |
| Valuation methods | 8 | 1 |
| DCF | 8 | 2 |
| Peer valuation | 10 | 1 |
| MEDIA MARKETS IN UKRAINE AND RUSSIA | 11 | 12 |
| Advertising: fuelling media revenues | 12 | 1 |
| Immense growth potential | 12 | 1 |
| Reshuffling the media ad market structure | 13 | 1 |
| Mid-term: threat to TV dominance in advertising | 13 | 2 |
| Digitalization of TV & radio to increase competition in the longer term | 15 | 1 |
| TV: the largest segment of ad market | 16 | 1 |
| Radio: an alternative way to reach a large audience | 17 | 1 |
| Internet: the fastest growing ad market segment | 18 | 1 |
| Case study: the Internet as the last shelter for alcohol & tobacco ads | 19 | 1 |
| Press advertising growing ahead of the market | 20 | 1 |
| Copy sales: room for growth | 21 | 1 |
| Ukraine s market to double in the mid-term | 21 | 1 |
| Retail development the major trigger for copy sales | 21 | 2 |
| PLAYERS AND STRATEGIES | 23 | 6 |
| Ukraine | 24 | 3 |
| Russia | 27 | 2 |
| UMH S BUSINESS | 29 | 16 |
| Company business segments | 30 | 1 |
| Business model | 31 | 1 |
| Diversification into non-publishing businesses | 31 | 1 |
| Investment plans for 2008 | 32 | 1 |
| New publishing projects in Ukraine: benefits ahead | 33 | 2 |
| Expansion of UMH publications in the CIS markets | 35 | 6 |
| Profitability outlook | 41 | 1 |
| Legal structure | 42 | 1 |
| Management team | 43 | 1 |
| Risks | 44 | 1 |
| FINANCIAL STATEMENTS | 45 | 2 |
| APPENDICES | 47 | 3 |
| Appendix: Main publication titles | 48 | 2 |
