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Sections |
| Title | Starting Page | Number of Pages |
|---|
| Table of Contents
The Future of PC/TV Convergence
Executive summary 10
Market context 10
PC-based video services hit the mainstream 11
Delivering internet-based services to the TV 12
Content provider and device manufacturer profiles 13
The future of PC/TV | 0 | 1 |
| Table of Contents | 0 | 1 |
| The Future of PC/TV Convergence | 0 | 1 |
| Executive summary 10 | 0 | 1 |
| Market context 10 | 0 | 1 |
| PC-based video services hit the mainstream 11 | 0 | 1 |
| Delivering internet-based services to the TV 12 | 0 | 1 |
| Content provider and device manufacturer profiles 13 | 0 | 1 |
| The future of PC/TV convergence 14 | 0 | 1 |
| Chapter 1 Introduction 18 | 0 | 1 |
| Introduction 18 | 0 | 1 |
| Who is this report for? 18 | 0 | 1 |
| Definitions 19 | 0 | 1 |
| Convergence 19 | 0 | 1 |
| Digital pay-TV (DTV) 19 | 0 | 1 |
| Digital terrestrial TV (DTT) 19 | 0 | 1 |
| Internet Protocol TV (IPTV) 19 | 0 | 1 |
| Internet TV 19 | 0 | 1 |
| Mobile broadband 20 | 0 | 1 |
| Mobile internet 20 | 0 | 1 |
| Mobile TV 20 | 0 | 1 |
| Video on demand (VOD) 20 | 0 | 1 |
| WiMAX 20 | 0 | 1 |
| Chapter 2 Market context 22 | 0 | 1 |
| Summary 22 | 0 | 1 |
| Introduction 23 | 0 | 1 |
| PC/TV convergence market trends 24 | 0 | 1 |
| Broadband changes the rules of the game 25 | 0 | 1 |
| Higher speeds bring new content-related opportunities 28 | 0 | 1 |
| Consumers exploit broadband potential 29 | 0 | 1 |
| Changing the face of media consumption 31 | 0 | 1 |
| Broadband challenges remain 31 | 0 | 1 |
| Entertainment market in flux 32 | 0 | 1 |
| TV market in transition 33 | 0 | 1 |
| Changing content consumption patterns 34 | 0 | 1 |
| Traditional media hit 36 | 0 | 1 |
| Traditional advertising market under pressure 41 | 0 | 1 |
| Physical media is not (yet) dead 45 | 0 | 1 |
| Significant obstacles exist for online video distribution 47 | 0 | 1 |
| Move to high definition places greater demand on connectivity 47 | 0 | 1 |
| Piracy concerns restrict progress 49 | 0 | 1 |
| DRM restricts consumer uptake 51 | 0 | 1 |
| Content rights issues restrict geographic expansion 52 | 0 | 1 |
| Business model uncertainty reigns 53 | 0 | 1 |
| Content owners are still not providing full support for new distribution channels 53 | 0 | 1 |
| Chapter 3 PC-based video services hit the mainstream 56 | 0 | 1 |
| Summary 56 | 0 | 1 |
| Introduction 57 | 0 | 1 |
| Online video delivery reaches the mass market 57 | 0 | 1 |
| Online video is no longer synonymous with low quality content 58 | 0 | 1 |
| Online video is a disruptive force in the video delivery arena 61 | 0 | 1 |
| IPTV may lose its competitive advantages 63 | 0 | 1 |
| Broadcasters take a more direct approach 65 | 0 | 1 |
| Broadcasters and content producers make strong investment to new channels 65 | 0 | 1 |
| BBC iPlayer provides numerous learning points 67 | 0 | 1 |
| One-stop online shops for broadcasters’ content emerge 68 | 0 | 1 |
| Consumer uptake on the rise 69 | 0 | 1 |
| The demographic divide 72 | 0 | 1 |
| Maximizing online potential 75 | 0 | 1 |
| TV on the move 78 | 0 | 1 |
| Mobile TV starts to gain some momentum 78 | 0 | 1 |
| Not yet a mainstream proposition 79 | 0 | 1 |
| Alternative portable solutions are gaining more traction 82 | 0 | 1 |
| Significant challenges remain for mobile TV deployment 84 | 0 | 1 |
| Portable PC-based video boosted by netbooks and mobile broadband 85 | 0 | 1 |
| Netbook market growth will boost demand for portable video 85 | 0 | 1 |
| Mobile broadband offers new possibilities 87 | 0 | 1 |
| Chapter 4 Delivering internet-based services to the TV 92 | 0 | 1 |
| Summary 92 | 0 | 1 |
| Introduction 93 | 0 | 1 |
| Digital entertainment devices get connected 93 | 0 | 1 |
| The death of the ‘living room PC’ concept? 94 | 0 | 1 |
| No one-size-fits-all home content hub exists 95 | 0 | 1 |
| In-home content sharing takes center stage 95 | 0 | 1 |
| Direct TV connection is essential if online video is to become mainstream 96 | 0 | 1 |
| Media extender market makes slow progress 98 | 0 | 1 |
| Consumer electronics devices get in on the act 100 | 0 | 1 |
| Major TV manufacturers launch Ethernet-connected models 101 | 0 | 1 |
| Widget-based services emerge 101 | 0 | 1 |
| Yahoo and Intel drive a widget-based approach 103 | 0 | 1 |
| Does consumer demand for connected TVs exist? 104 | 0 | 1 |
| Does delivering internet services to the TV make sense? 105 | 0 | 1 |
| Internet connectivity takes DVR-based services to the next level 107 | 0 | 1 |
| Satellite pay-TV operators look to gain a foothold in the VOD market 108 | 0 | 1 |
| Online video: complement or substitute? 110 | 0 | 1 |
| Games console manufacturers push online video services 112 | 0 | 1 |
| Sony and Microsoft battle for the living room 114 | 0 | 1 |
| Sony playing catch-up 116 | 0 | 1 |
| Consoles already well regarded as multimedia hubs 116 | 0 | 1 |
| Consoles add to the video disruption 117 | 0 | 1 |
| Connecting the PC and TV environments is a difficult task 119 | 0 | 1 |
| Chapter 5 Content provider and device manufacturer profiles 122 | 0 | 1 |
| Summary 122 | 0 | 1 |
| Introduction 123 | 0 | 1 |
| Amazon 124 | 0 | 1 |
| Apple 126 | 0 | 1 |
| BBC iPlayer 129 | 0 | 1 |
| Comcast 133 | 0 | 1 |
| Google / YouTube 135 | 0 | 1 |
| HP 138 | 0 | 1 |
| Microsoft Xbox 360 141 | 0 | 1 |
| NBC/Fox Hulu 143 | 0 | 1 |
| Netflix 145 | 0 | 1 |
| Sony 148 | 0 | 1 |
| Chapter 6 The future of PC/TV convergence 152 | 0 | 1 |
| Summary 152 | 0 | 1 |
| Introduction 153 | 0 | 1 |
| The future of PC/TV convergence 153 | 0 | 1 |
| Online video will be a mainstream alternative to traditional distribution 153 | 0 | 1 |
| Content owners must fully embrace new distribution channels 155 | 0 | 1 |
| DRM will remain a stumbling block 156 | 0 | 1 |
| Business model uncertainty will continue 157 | 0 | 1 |
| Internet-connected, networked consumer electronics devices will become the norm 159 | 0 | 1 |
| Leveraging content across multiple distribution platforms will be essential 161 | 0 | 1 |
| Broadband providers must be fairly recompensed for their role in content delivery 163 | 0 | 1 |
| Chapter 7 Index 166 | 0 | 1 |
| List of Figures | 0 | 1 |
| Figure 2.1: Global consumer broadband subscribers, by platform, 2007-2012 26 | 0 | 1 |
| Figure 2.2: Global consumer broadband subscribers (000s), by region, 2007-2012 27 | 0 | 1 |
| Figure 2.3: Broadband uptake boosts multimedia usage (% users by activity), UK 30 | 0 | 1 |
| Figure 2.4: Use of traditional communications services on the decline in the UK (minutes per person per day), 2002 and 2007 35 | 0 | 1 |
| Figure 2.5: Increasing internet usage hits TV viewing 37 | 0 | 1 |
| Figure 2.6: Uptake of new media platforms lower among older consumers 38 | 0 | 1 |
| Figure 2.7: New video distribution platforms are gaining traction 40 | 0 | 1 |
| Figure 2.8: Proportion of advertising spend attributable to TV and internet, by country (% proportion), 2007 43 | 0 | 1 |
| Figure 2.9: The importance of internet advertising (% of advertising spend), by country, 2006-7 44 | 0 | 1 |
| Figure 3.10: Short-form content still rules in the online world (% users accessing content by type and country) 58 | 0 | 1 |
| Figure 3.11: User-generated content is highly valued by younger consumers 60 | 0 | 1 |
| Figure 3.12: Proportion of broadcasters’ IT budget being invested in new distribution channels 66 | 0 | 1 |
| Figure 3.13: Proportion of online population streaming online video, December 2008 70
Figure 3.14: Online video reaches 80% of US consumers 71
Figure 3.15: US online video viewing declines with age 72
Figure 3.16: Online video usage declines with age 74
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