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Sections |
| Title | Starting Page | Number of Pages |
|---|
| Table of Contents
The Future of Enterprise Mashups
Executive summary 12
The mashup market 12
The enterprise demand and unmet need 13
Challenges and barriers to mashup market growth 14
The vendor landscape 15
The future of the enterprise mashup market 16
C | 0 | 1 |
| Table of Contents | 0 | 1 |
| The Future of Enterprise Mashups | 0 | 1 |
| Executive summary 12 | 0 | 1 |
| The mashup market 12 | 0 | 1 |
| The enterprise demand and unmet need 13 | 0 | 1 |
| Challenges and barriers to mashup market growth 14 | 0 | 1 |
| The vendor landscape 15 | 0 | 1 |
| The future of the enterprise mashup market 16 | 0 | 1 |
| Chapter 1 Introduction 20 | 0 | 1 |
| Introduction 20 | 0 | 1 |
| Who is this report for? 21 | 0 | 1 |
| Research methodology 21 | 0 | 1 |
| Definitions 22 | 0 | 1 |
| API (Application Programming Interface) 22 | 0 | 1 |
| Blogs 22 | 0 | 1 |
| Cloud computing 22 | 0 | 1 |
| Mashups 22 | 0 | 1 |
| RSS (Really Simple Syndication) 22 | 0 | 1 |
| SaaS (Software as a Service) 22 | 0 | 1 |
| SOA (Service Oriented Architecture) 23 | 0 | 1 |
| Web 2.0 23 | 0 | 1 |
| Widgets 23 | 0 | 1 |
| Wikis 23 | 0 | 1 |
| Chapter 2 The mashup market 26 | 0 | 1 |
| Summary 26 | 0 | 1 |
| Introduction 27 | 0 | 1 |
| Market growth and drivers 27 | 0 | 1 |
| Market size and forecast 27 | 0 | 1 |
| Market drivers 29 | 0 | 1 |
| The big players become involved 29 | 0 | 1 |
| Evolving market definition and knowledge 30 | 0 | 1 |
| Emerging standards 31 | 0 | 1 |
| Increasing uptake of SOA and cloud computing services 31 | 0 | 1 |
| The recession 32 | 0 | 1 |
| Investment in mashups 32 | 0 | 1 |
| Parent companies 33 | 0 | 1 |
| Venture capital and business angels 33 | 0 | 1 |
| Bootstrapping 33 | 0 | 1 |
| Mashup uptake 34 | 0 | 1 |
| Current usage 34 | 0 | 1 |
| Uptake by organization size 35 | 0 | 1 |
| Uptake by vertical market 36 | 0 | 1 |
| Short-term uptake forecast by non-users 37 | 0 | 1 |
| Short-term uptake forecast by organization size 38 | 0 | 1 |
| Short-term uptake forecast by vertical market 38 | 0 | 1 |
| Plans to increase usage 39 | 0 | 1 |
| Opportunities through SOA 41 | 0 | 1 |
| The open space 43 | 0 | 1 |
| Opportunities to fill the space 43 | 0 | 1 |
| Market definition 43 | 0 | 1 |
| Educating the market 44 | 0 | 1 |
| Standards 44 | 0 | 1 |
| Availability for all 44 | 0 | 1 |
| Emerging leaders 45 | 0 | 1 |
| Major IT players 45 | 0 | 1 |
| Innovators 45 | 0 | 1 |
| Non-mashup specific vendors 46 | 0 | 1 |
| Timeframe 46 | 0 | 1 |
| Chapter 3 The enterprise demand and unmet need 48 | 0 | 1 |
| Summary 48 | 0 | 1 |
| Introduction 49 | 0 | 1 |
| Business priorities 49 | 0 | 1 |
| Customer relationship management 51 | 0 | 1 |
| Business intelligence 52 | 0 | 1 |
| Business process management 53 | 0 | 1 |
| Attractiveness of mashups 54 | 0 | 1 |
| Cost 55 | 0 | 1 |
| Return on investment 56 | 0 | 1 |
| Benefits to the bottom line 58 | 0 | 1 |
| Application needs and partnership opportunities 59 | 0 | 1 |
| What end-users want from a vendor 59 | 0 | 1 |
| Efficiency 60 | 0 | 1 |
| Cost 60 | 0 | 1 |
| Reliability 61 | 0 | 1 |
| Reputation 61 | 0 | 1 |
| Return on investment 61 | 0 | 1 |
| Innovation 62 | 0 | 1 |
| Innovation 62 | 0 | 1 |
| Security 62 | 0 | 1 |
| Trusted vendors 62 | 0 | 1 |
| Partnership strategies 64 | 0 | 1 |
| Systems integrators 65 | 0 | 1 |
| SaaS and proprietary software vendors 65 | 0 | 1 |
| Mashup marketing 66 | 0 | 1 |
| Partners 66 | 0 | 1 |
| Web 2.0 66 | 0 | 1 |
| Seminars and webinars 67 | 0 | 1 |
| Advertising 67 | 0 | 1 |
| Trade shows 68 | 0 | 1 |
| Mashup users 68 | 0 | 1 |
| BT Broadband Support – speed, scalability and efficiency 68 | 0 | 1 |
| Cardiff University - efficiency 68 | 0 | 1 |
| Retail banks – efficiency and security challenges 69 | 0 | 1 |
| US Defense Intelligence Agency (DIA) – speed, efficiency and security 69 | 0 | 1 |
| The Center to Promote HealthCare Access – increased efficiency 69 | 0 | 1 |
| Chapter 4 Challenges and barriers to mashup market growth 72 | 0 | 1 |
| Summary 72 | 0 | 1 |
| Introduction 73 | 0 | 1 |
| The software market 73 | 0 | 1 |
| Competitors 73 | 0 | 1 |
| The disruptive potential of mashups 75 | 0 | 1 |
| The complementary potential of mashups 77 | 0 | 1 |
| Benefits and risks of mashup usage 78 | 0 | 1 |
| The CIO perspective 78 | 0 | 1 |
| CIO and vendor perspective comparison 79 | 0 | 1 |
| Educating the market 80 | 0 | 1 |
| Key vendor sales messages 81 | 0 | 1 |
| Mashups are designed to be user driven 81 | 0 | 1 |
| Quick and ad hoc assembly 82 | 0 | 1 |
| Cost 83 | 0 | 1 |
| Web accessibility 84 | 0 | 1 |
| Co-existence with SaaS systems 85 | 0 | 1 |
| Co-existence with legacy systems 87 | 0 | 1 |
| Technical challenges 88 | 0 | 1 |
| Availability of web services and APIs 88 | 0 | 1 |
| Standards to govern widgets 89 | 0 | 1 |
| Governance, management and support 91 | 0 | 1 |
| Security 92 | 0 | 1 |
| Reliability 93 | 0 | 1 |
| Scalability 94 | 0 | 1 |
| Market challenges 96 | 0 | 1 |
| Mashup market immaturity 96 | 0 | 1 |
| Unproven effects on the bottom line 97 | 0 | 1 |
| The lack of a leading platform 98 | 0 | 1 |
| The economic downturn 99 | 0 | 1 |
| Skills shortages 99 | 0 | 1 |
| Executive culture and misperceptions 100 | 0 | 1 |
| The end of the IT manager? 101 | 0 | 1 |
| Effects on the existing IT framework 101
Mashup drivers 102
Input from the CIO 103
The long tail potential of enterprise mashups 104
How mashups are driven and governed 105
Chapter 5 The vendor landscape 108
Summary 108
Introduction 109
Process and present | 0 | 1 |
