NPD in Preventive Health: Growth opportunities in cosmeceuticals, targeted and performance enhancing food and drinks - 2009/08/01 - Business Insights

Report title: NPD in Preventive Health: Growth opportunities in cosmeceuticals, targeted and performance enhancing food and drinks

from Business Insights
179 page report published Aug 01, 2009

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In food and drink, preventive health is a growing trend where consumers make intentional food and drink choices to protect against the onset of ill health and/or alleviate symptoms of illnesses or diseases. Increasingly, consumers want to sustain their mind and body's highest possible capacities and potential through 'looking well' and 'living well'. Linked to this, there is wider recognition of the links between dietary choices made in earlier parts of the life course, and levels of health and wellness experienced later on. Important consumer drivers for preventive health food and drinks include the aging of the population and the obesity epidemic. Both of these drivers are important because they encourage consumers of all ages to use their diet to plan ahead, to try and achieve not just a long life, but a healthier one. This longer term view about preventive health gives a new twist to the 'you are what you eat' concept ('you will be what you eat now'), and means that consumer interest in preventive health food and drinks products will continue to grow in the future, giving manufacturers strong market opportunities within this trend. This report examines which preventive health trends, and which regions, consumer groups, and product categories have shown growth up to 2008, and evaluates which are best placed for growth over the next five years.

Source:

Business Insights

Document ID:

rbcg0208

Industry:

Food

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Title	Starting Page	Number of Pages
Sections
Table of Contents NPD in Preventive Health Executive summary 12 Understanding the preventive health trend 12 Beauty from within 13 Targeted/site specific food and drinks 14 Performance enhancing preventive health 15 Survey results and conclusions 16 Chapte	0	1
Table of Contents	0	1
NPD in Preventive Health Executive summary 12	0	1
Understanding the preventive health trend 12	0	1
Beauty from within 13	0	1
Targeted/site specific food and drinks 14	0	1
Performance enhancing preventive health 15	0	1
Survey results and conclusions 16	0	1
Chapter 1 Understanding the preventive health trend 18	0	1
Summary 18	0	1
Introduction 18	0	1
Defining preventive health 19	0	1
Key features in the success of preventive health food and drink products 20	0	1
Regulatory contexts in the major markets 23	0	1
The Japanese context 24	0	1
The US context 24	0	1
The EU context 24	0	1
Key trends in preventive health food and drinks 25	0	1
Structure of this report 28	0	1
Chapter 2 Beauty from within 30	0	1
Summary 30	0	1
Introduction 30	0	1
Consumer drivers 31	0	1
Skin and beauty preventive health 34	0	1
Eczema 34	0	1
Market potential 35	0	1
Key ingredients 39	0	1
Weight management preventive health 42	0	1
Overweight and obesity 42	0	1
Market potential 45	0	1
Key ingredients 46	0	1
Innovation and NPD in beauty from within 48	0	1
Key categories in skin and beauty preventive health 48	0	1
Soft drinks 49	0	1
Confectionery 51	0	1
Key categories in weight management 53	0	1
Soft drinks 54	0	1
Bakery and cereals 55	0	1
Lead regions in beauty from within 56	0	1
Coca-Cola System of Japan 57	0	1
Cadbury Japan Ltd 58	0	1
Future trends in beauty from within 59	0	1
Chapter 3 Targeted/site specific preventive health 62	0	1
Summary 62	0	1
Introduction 62	0	1
Consumer drivers 63	0	1
Market potential 65	0	1
Self-diagnostic testing kits 65	0	1
Supplements 65	0	1
Key areas in site specific preventive health 67	0	1
Heart health 68	0	1
Key ingredients 70	0	1
Digestive, defense and immunity health 73	0	1
Key ingredients 75	0	1
Bone and joint health 78	0	1
Osteoporosis 79	0	1
Arthritis 79	0	1
Key ingredients 81	0	1
Innovation and NPD in targeted/site specific health 84	0	1
Key categories in preventive heart health 84	0	1
Bakery and cereals 86	0	1
Dairy 87	0	1
Snacks 88	0	1
Key categories in preventive digestive, defense and immunity health 89	0	1
Soft drinks 90	0	1
Dairy 92	0	1
Key categories in bone and joint preventive health 94	0	1
Soft drinks 95	0	1
Dairy 96	0	1
Lead regions in targeted/site specific preventive health NPD 97	0	1
Leading companies in targeted/site specific preventive health 98	0	1
Kraft 98	0	1
Unilever 99	0	1
Future trends in targeted/site specific food and drinks 99	0	1
Chapter 4 Performance enhancing preventive health 102	0	1
Summary 102	0	1
Introduction 103	0	1
Consumer drivers 104	0	1
Key areas in performance enhancement 105	0	1
Brain and mental health 106	0	1
Key ingredients 109	0	1
Stress and relaxation 112	0	1
Depression and anxiety 112	0	1
Stress 114	0	1
Key ingredients 115	0	1
Wellness 116	0	1
Market value of wellness products 117	0	1
Key features and ingredients 119	0	1
Physical energy and vitality 121	0	1
Market value of physical energy and vitality products 122	0	1
Key ingredients 123	0	1
Virility 126	0	1
Key ingredients 128	0	1
Innovation and NPD in performance enhancement 131	0	1
Key categories in preventive brain and mental health 131	0	1
Soft drinks 133	0	1
Dairy 134	0	1
Key categories in stress and relaxation preventive health 136	0	1
Soft drinks 137	0	1
Hot drinks 139	0	1
Key categories in wellness 141	0	1
Soft drinks 142	0	1
Hot drinks 143	0	1
Key categories in physical energy and vitality 144	0	1
Soft drinks 145	0	1
Sauces, dressings and condiments 146	0	1
Key categories in virility 147	0	1
Soft drinks 148	0	1
Hot drinks 149	0	1
Lead regions in performance enhancement NPD 150	0	1
Brain Twist, Inc. 151	0	1
Regeneration USA, LLC 153	0	1
Future trends in performance enhancement 154	0	1
Chapter 5 Survey results and conclusions 158	0	1
Summary 158	0	1
Introduction 159	0	1
Leading categories overall 159	0	1
Leading regions overall 161	0	1
Survey results 163	0	1
Key marketing targets 163	0	1
Preventive health categories 165	0	1
Company influence in all preventive health innovation 166	0	1
Regions that lead in all preventive health food and drinks NPD 167	0	1
Innovation leaders 168	0	1
Danone 169	0	1
NestlÃ© 171	0	1
The future of preventive health food and drinks 173	0	1
Targeted/site specific preventive health 173	0	1
Beauty from within 174	0	1

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