Thailand Consumer Electronics Report - Business Monitor International - Industry Reports

Thailand Consumer Electronics Report

Thailand Consumer Electronics Report - Business Monitor International - Industry Reports
Thailand Consumer Electronics Report
Published Sep 03, 2016
64 pages — Published Sep 03, 2016
Price US$ 1,295.00  |  Buy this Report Now

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Abstract:

In the Q--- update we downgraded the consumer electronics forecast for ---- after retailers reported weak PC sales in the first half of the year - especially for tablets. We already had a fairly conservative outlook for PC sales due the negative of smartphone competition and baht depreciation, but cannibalisation of tablet sales by smartphones exceeded our expectations and means we now forecast computer hardware spending will contract by -.- . ...In the Q--- update we downgraded the consumer electronics forecast for ---- after retailers reported weak PC sales in the first half of the year - especially for tablets. We already had a fairly conservative outlook for PC sales due the negative of smartphone competition and baht depreciation, but cannibalisation of tablet sales by smartphones exceeded our expectations and means we now forecast computer hardware spending will contract by -.- . The AV market is also forecast to contract as TV set sales continue to be lacklustre, while at the same time there is pressure on digital camera and audio sales due to competition from multifunctional smartphones. ...Although the outlook for ---- is quite weak, it is still a marked improvement over ---- as the economic backdrop is more supportive. BMI s in-house Country Risk team forecast solid economic performance, with

...BMI View: An expanding and increasingly-affluent middle class in Thailand will boost the consumer electronics market over the medium term, and represents a break away from the trend over --------- when economic and political factors were drags on the market. However, the outlook is not wholly positive because of product trends, where there is increasing concern about the potential negative impact of smartphones on PC sales and across the market as a whole. ...BMI View: An expanding and increasingly-affluent middle class in Thailand will boost the consumer electronics market over the medium term, and represents a break away from the trend over --------- when economic and political factors were drags on the market. However, the outlook is not wholly positive because of product trends, where there is increasing concern about the potential negative impact of smartphones on PC sales and across the market as a whole. Global industry overcapacity could make it difficult to achieve satisfactory margins. ...Global industry overcapacity could make it difficult to achieve satisfactory margins. Meanwhile, for Thailand s large domestic electronics industry, particularly with regards hard disk drive manufacture, there is a risk that low-cost production centres in the region could lead to operations moving out of the country.

...Political risk under military government, as illustrated by proposal for single internet gateway, with downside for service quality, competition and human rights. Tablet cannibalisation by smartphones and phablets could represent a shift in usage that will see a large number of consumers opt for smartphones as their only computing device. ...

  
Source:
Document ID
2042-1311
Country
Industry
Format:
PDF Adobe Acrobat
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Business Monitor International - Industry Reports—Established in 1984, Business Monitor International is a leading online publisher of specialist business information on global emerging markets. Business Monitor's range of quarterly services covers political risk, finance, macroeconomic performance, outlook and forecast, industry sectors and the business operating environment. Each Industry Report has been researched at source, and features latest-available data covering production, sales, imports and exports; 5-year industry forecasts through end-2012; company rankings and competitive landscapes for multinational and local manufacturers and suppliers; and analysis of latest industry developments, trends and regulatory changes.

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Cite this Report

  
MLA:
Business Monitor International - Industry Reports. "Thailand Consumer Electronics Report" Sep 03, 2016. Alacra Store. Dec 08, 2016. <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Thailand-Consumer-Electronics-Report-2026-1680>
  
APA:
Business Monitor International - Industry Reports. (2016). Thailand Consumer Electronics Report Sep 03, 2016. New York, NY: Alacra Store. Retrieved Dec 08, 2016 from <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Thailand-Consumer-Electronics-Report-2026-1680>
  
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